After this session, you’ll be able to:

• Measure and audit the trust you’re already earning (or losing) right now
• Position clear value exchanges for data, sourced directly from customers
• Leverage transparency and societal engagement to establish and build trust over time

After this session, you’ll be able to:

• Understand how to use process, data and insights to drive your content strategy
• Implement social listening to optimize content curation and output
• Define and defend social KPIs to key stakeholders

After this session you’ll be able to:

• Bridge the gap between digital and physical experiences in the era of social distancing
• Understand what we can anticipate from UI/UX design in 2020 and the trends worth implementing
• Identify areas for design “quick wins” by leveraging the latest innovations and advancements

After this session, you’ll be able to:

• Understand the current impact that Covid-19 has on search
• Learn the most common technical SEO mistakes and how to identify them and repair them
• Perform your own SEO technical audit

After this session, you’ll be able to:

• Understand why so many of us struggle to use data effectively
• Shift your perspective from “what happened” to “what do I do next?”
• Build an analytics strategy necessary to drive organizational growth

After this session, you’ll be able to:

• Develop social media audience pools in Facebook/Instagram, Twitter, and Pinterest to expand brand awareness and drive qualified shoppers to your e-comm site
• Create paid social campaigns that leverage video content to build brand awareness and retarget users familiar with your brand
• Close the loop with valuable measurement and reporting

After this session, you’ll be able to:

• Invest in your share of voice
• Balance brand and activation marketing
• Use marketing strategies that lead to the most growth

After this session, you’ll be able to:

• Implement best practices from customer-driven marketing teams
• Influence others by rallying around customer problems
• Use customer data to influence and improve on all areas of the experience

After this session, you’ll be able to:

• Approach consumer personas with a new mindset, as the traditional labels we use to classify consumers no longer work
• Understand why customers rely on your brand to tell them who they are
• Market products and services that will succeed in a postmodern world.

After this session you’ll be able to:

• Understand the trends and truths of the voice generation
• Learn how to capture attention in an increasing screenless-world
• Experience how marketers have harnessed the power of audio to drive brand values

After this session, you’ll be able to:

• Understand how consumer behavior is changing during this big shift and what the new customer journey looks
• Learn what industries are getting it right, or struggling to adapt
• Apply the top 10 tips to adapt for success, based on relevant trends and insights from over 1,600 global companies and supplemental insight from strategic partners

After this session you’ll be able to:

• Properly evaluate your engagement strategies before you communicate through different channels
• Learn techniques to add emotional intelligence (EQ) to your brand and communications approach.
• Visualize a roadmap with FEEL (face fears, engage with empathy, use ethics and show passion) as a bridge to genuine relationships.

After this session you’ll be able to:

• Better understand the true potential in hashtags, how to USE them and how to CHOOSE them
• Create graphics that get those “thumb-stopping moments” in the mobile newsfeed for all channels
• Ask, and ye shall receive. How can you ASK for better metric
• Know if your videos are catching the most attention, and how to master the social soundtrack of silence
• Prioritize content connection over perfection

After this session you’ll be able to:

• Identify the different factors to consider when shifting your strategy away from in-person events
• Learn to attract and engage buyers through digital experiences
• Get tips for shifting your event strategy from in-person to online from companies that are doing it successfully

At the end of this workshop, you’ll be able to:

• Apply a step-by-step approach for strategic test planning and execution
• Understand the basic statistics of multivariate testing and the 3 most important test designs
• Execute a multivariate test using A/B testing software

After this session, you’ll be able to:

• Recognize how engagement and sharing on social platforms are drastically changing for brands and users
• Identify where brands can fit into the conversation, and their role in an online community
• Understand why, when it comes to online communities, it’s all about trust

After this session, you’ll be able to:

• Develop service emails to build trust and improve your reputation
• Apply insights that will help you grow loyalty and increase relevance for your customers
• Use first party data to improve your media efficiency for paid channels

After this session, you’ll be able to:

• Jump start your own influencer marketing program
• Choose the correct influencers
• Collaborate with influencers in uncertain and volatile times

• Recognize the power and importance of value propositions
• Find deeper meaning in your existing value proposition
• Confidently identify ways to use your value proposition in your advertising, collateral, and other branding initiatives

After this session, you’ll be able to:

• Apply the industry standards for creating, storing, accessing and presenting information in a successful and sustainable way
• Define the information ecology of your website by analyzing and visualizing the interdependency of context, content and users
• Categorize and structure information to inform a cohesive content strategy and user experience
• Understand how users browse and navigate through information to optimize for a more sound site infrastructure

After this session, you’ll be able to:

• Hear a buy/sell-side perspective on how digital content creators acquire and monetize users
• Improve mobile success by understanding how publishers use data to increase profitability
• Fine-tune your marketing strategies to develop better relationships with mobile app publishers

After this session, you’ll be able to:

• Establish new confidence in what, when and where to publish on social media
• Re-engage community members through conversation and storytelling
• Create appointment-driven demand for relevant and meaningful branded content

After this session, you’ll be able to:

• Reframe your expectations of the customer journey — and how to use it
• Measure the impact of your messaging
• Use automation to get more out of every message you send, and discover how automation makes it possible to handle every possible customer scenario
• Understand the difference between proactive and reactive messaging — and which one to use

After this session, you’ll be able to:

• Think differently about how your creative message will be received by your audience
• Develop better creative which will lead to more effective media performance
• Build stronger consumer relationships based on human connection

After this session, you’ll be able to:

• Understand the business and personal impact of an overnight need for remote workers
• Successfully manage the “new normal” virtual office through video
• Learn how to maintain privacy and security while working virtually

After this session, you’ll be able to:

• Evaluate how your email strategy has been impacted—positively or negatively—by the pandemic
• Proactively rebalance your emails and automation strategy to engage your audience in their current environment
• Nimbly prepare for shifting back to “normal”—and how to time your shifts around what your audience needs now

After this session, you’ll be able to:

• See the opportunity in a crisis rather than just the danger
• Use the crisis as a learning opportunity and develop future playbooks for relevant, effective communications
• Gain new strategies for communicating with multiple constituencies during a crisis
• Think about how to avoid crisis and uncertainty as much as possible.

After this session, you’ll be able to:

• Show empathy for your community’s needs during times of crisis, and apply crisis communications tips for social media
• Learn best practices from notable brands, including Verizon, SAP, and Burger King, who are thriving in the era of COVID-19 from a marketing and awareness standpoint.
• Implement strategies for activating your employees and industry influencers as advocates to humanize your brand
• Stay top of mind in the eyes of consumers by participating in challenges such as the #ALLINCHALLENGE
• Tap into new, emerging platforms to reach your customers and employees
• Use tools for outsourcing resources and optimizing your brand’s content