All-Weather Marketing: Principles for B2B Marketing Growth

According to world renowned experts Les Binet and Peter Field, marketers need to follow key principles to maximize the effectiveness of their B2B advertising campaigns. And in a changed marketing environment, these guidelines are more impactful than ever before. Join Ty Heath for an overview of the research developed by LinkedIn’s B2B Institute in partnership with Les Binet, Peter Field, and the Institute of Practitioners in Advertising (IPA), and discover actionable principles you can apply to maintain a valuable presence for prospects and customers today.

After this session, you’ll be able to:

  • Invest in your share of voice
  • Balance brand and activation marketing
  • Use marketing strategies that lead to the most growth