Building Sustainable Digital Experiences for Changed Audiences: Architecting Information

The online world has become increasingly noisy during the global health crisis, reemphasizing the importance of owning content that’s easily accessible and valuable. The goal of a successful website is the same: help users find information and complete tasks in the most efficient way possible. Information architecture (IA) is the critical foundation that must be built in order to achieve that goal, and is done by classifying and structuring content in a cohesive and sustainable way. In order to do this, we first must understand what the pieces of the puzzle are, their functions, and how they relate to one another.

After this session, you’ll be able to:

  • Apply the industry standards for creating, storing, accessing and presenting information in a successful and sustainable way
  • Define the information ecology of your website by analyzing and visualizing the interdependency of context, content and users
  • Categorize and structure information to inform a cohesive content strategy and user experience
  • Understand how users browse and navigate through information to optimize for a more sound site infrastructure