Communicating in Times of Uncertainty
This session will equip marketers with tools and tactics for managing brand communications in times of uncertainty like the current Covid19 crisis. In addition to the basic rules of crisis communication, you’ll learn best practices used by a variety of global companies on navigating large-scale challenges and sustaining brand trust. This session for industry professionals who are looking for ways to communicate more effectively with their teams, their company as a whole, customers, and other key constituencies.
After this session, you’ll be able to:
- See the opportunity in a crisis rather than just the danger
- Use the crisis as a learning opportunity and develop future playbooks for relevant, effective communications
- Gain new strategies for communicating with multiple constituencies during a crisis
- Think about how to avoid crisis and uncertainty as much as possible.