Connect Emotionally with Customers: Using Creative + Media to Create Breakthrough Results

The new normal we’re all in has called for marketers to sharpen their focus on empathetic and relevant messaging, and creative today plays an even stronger role in developing communications that evoke emotion. This session focuses on how the integration of creative messages, using words & music, in the appropriate media create better experiences for customers and lead to better results. Experienced digital marketers who are looking to drive improved digital marketing performance through creative that connects emotionally with their audience should attend this talk.

After this session, you’ll be able to:

  • Think differently about how your creative message will be received by your audience
  • Develop better creative which will lead to more effective media performance
  • Build stronger consumer relationships based on human connection