Establishing a Data-Driven and Brand-Safe Social Content Strategy

It’s so easy to miss the mark on content from timing to relevancy (especially during these challenging times), and with demand often outweighing the resources. Variables to consider are endless, often shifting data to the backseat in a space where we have more access to insights than ever before. Is your brand prioritizing the right content on the right channel at the right time? Is there too much focus on curation and missing the real-time moments?

During this session, hear case studies and strategies that entertainment and hospitality leader MGM Resorts International has implemented to foster a data-driven social approach toward content strategy, resulting in a 400% increase in content over the last few years.

At the end of this session, you’ll be able to:

  • Understand how to use process, data and insights to drive your content strategy
  • Implement social listening to optimize content curation and output
  • Define and defend social KPIs to key stakeholders