From In-Person to Digital: Tips for Shifting Your Event Strategy

With most in-person conferences, trade shows and other events on hold, marketers are being challenged to find new ways to attract and engage customers. This session will teach you how to shift your strategies and focus on new creative tactics outside of in-person interaction to help drive your pipeline.

After this session, you’ll be able to:

  • Identify the different factors to consider when shifting your strategy away from in-person events
  • Learn to attract and engage buyers through digital experiences
  • Get tips for shifting your event strategy from in-person to online from companies that are doing it successfully