Getting More Out of Every Message You Send with Automation

What happens when you need to know more than your open and click-through-rates? Simple email metrics are great — for measuring simple emails. But what if you want to be able to communicate with your audience everywhere, to get new customers (and more from your existing customers)? How do you know what’s working — and how well? How do you get more out of the messages you already send? Is it possible to use automation to handle every customer interaction? To answer these questions, you’ll sit down with Zachary Hanz — ActiveCampaign’s in-house customer lifecycle expert.

After this session, you’ll be able to:

  • Reframe your expectations of the customer journey — and how to use it
  • Measure the impact of your messaging
  • Use automation to get more out of every message you send, and discover how automation makes it possible to handle every possible customer scenario
  • Understand the difference between proactive and reactive messaging — and which one to use