How to Build a World Class Influencer Marketing Program

Influencer marketing is a hot topic these days, especially living in uncertain times, but are you effectively integrating thought leaders into your content strategy? This session will highlight best practices and real-world case studies on how SAP has leveraged influencers to create authentic content to grow their audience and achieve tangible business results. After this session, you’ll be able to:

After this session, you’ll be able to:

  • Jump start your own influencer marketing program
  • Choose the correct influencers
  • Collaborate with influencers in uncertain and volatile times