Marketing Analytics: How to Find the Answers You Need Now

Now more than ever, marketers need to let analytics guide their strategy. When the world turns upside-down, actionable analytics can show you what’s really happening and, more importantly, what you should do next. In this session, Matt Hertig of Alight Analytics — one of Digital Summit’s highest-rated speakers — will arm you with a process for using analytics to optimize spend, boost conversions and drive growth in your business.

After this session, you’ll be able to:

• Understand why so many of us struggle to use data effectively
• Shift your perspective from “what happened” to “what do I do next?”
• Build an analytics strategy necessary to drive organizational growth