Paid Social Commerce: Turning Buzz into Biz
This session focuses on developing paid social media campaigns that complement e-commerce SEO and PPC. Digital marketers who have experience in SEO and PPC and want to understand how paid social media can improve efficiency and lower the cost of audience acquisition should attend this talk.
After this session, you’ll be able to:
- Develop social media audience pools in Facebook/Instagram, Twitter, and Pinterest to expand brand awareness and drive qualified shoppers to your e-comm site
- Create paid social campaigns that leverage video content to build brand awareness and retarget users familiar with your brand
- Close the loop with valuable measurement and reporting