Postmodern Shoppers, Post-Coronavirus: Consumer Behavior in The New Normal
The pandemic will change our world for years after the virus disappears, causing consumers to rethink their purchase decisions (both large and small). Marketers will need to respond to life in the new normal and the significant shifts in consumer behavior. This talk will help you develop an engagement strategy for authentically talking to consumers now and in the future. Brand marketers who want to understand how to connect with today’s changing consumer should attend this session.
After this session, you’ll be able to:
- Approach consumer personas with a new mindset, as the traditional labels we use to classify consumers no longer work
- Understand why customers rely on your brand to tell them who they are
- Market products and services that will succeed in a postmodern world.