Reaching, Engaging and Monetizing Users on Mobile
Presented from a mobile publisher’s perspective, this talk will share how advertisers and marketers can successfully reach audiences on mobile with compelling content and engage active users. You’ll leave with practical tactics to help you better serve publisher needs and strengthen your mobile monetization efforts.
After this session, you’ll be able to:
- Hear a buy/sell-side perspective on how digital content creators acquire and monetize users
- Improve mobile success by understanding how publishers use data to increase profitability
- Fine-tune your marketing strategies to develop better relationships with mobile app publishers