Rebalancing Your Email Strategy in a New Marketing Landscape
This session is designed to guide marketers through steps they can take to refocus their email strategy in a shifting landscape and still connect with consumers. Digital marketers who are involved in their company’s email strategy or email marketers who are responsible for creating, scheduling, and sending emails on behalf of their company should attend this talk.
After this session, you’ll be able to:
- Evaluate how your email strategy has been impacted—positively or negatively—by the pandemic
- Proactively rebalance your emails and automation strategy to engage your audience in their current environment
- Nimbly prepare for shifting back to “normal”—and how to time your shifts around what your audience needs now