Survive and Thrive: Top Digital Strategies for the New Normal

Every brand must find new ways to survive and thrive in these unprecedented times. In this presentation, you will gain insights into the top strategies used by successful brands to help them grow their traffic, improve conversion rates, turn first-time customers into repeat buyers, and build brand loyalty.
Now more than ever, brands are focusing on improving their digital strategies to weather this crisis, while also positioning themselves for future growth. Some categories have seen increased demand, some a stark drop, and others no change. Those that have seen a large increase are often faced with supply side problems. Whatever your situation, there is no doubt you’re being affected by the huge changes in consumer confidence and buying patterns. The question is, are you ready to face the challenge?
After this session, you’ll be able to:

After this session, you’ll be able to:

  • Develop service emails to build trust and improve your reputation
  • Apply insights that will help you grow loyalty and increase relevance for your customers
  • Use first party data to improve your media efficiency for paid channels