The View of Digital from the Traditional Trenches

In today’s digital age, the role of TV, radio, outdoor advertising and print is now more vital than ever. This provocative 30-minute session will challenge your digital-first thinking and help you cultivate a more holistic approach to your marketing strategy.

After this session, you’ll be able to:

• Apply relevant, impactful yet seemingly forgotten marketing principles to your media tactics
• Leverage fresh data on which media channels deliver the highest ROI
• Use effective attribution platforms to connect the offline and online dots of your campaigns