Tips for Mastering Your Value Prop in a Changing Economy

In this interactive workshop-style session, we’ll breakdown how your business’s value proposition can be used to maximize your branding efforts. This talk is for experienced marketers who want to gain a deeper understanding of smart branding. Knowing your business’ value proposition statement in advance of the session is highly encouraged for all attendees.

After this session, you’ll be able to:

• Recognize the power and importance of value propositions
• Find deeper meaning in your existing value proposition
• Confidently identify ways to use your value proposition in your advertising, collateral, and other branding initiatives