Winning Hearts and Minds: Using Customer Feedback to Create Marketing that Customers Love

How do you know if your content and messaging is resonating with your target audience? Companies today are facing unprecedented disruption as customer behaviors and attitudes shift due to the recent health crisis. It’s now more important than ever to be able to get feedback on your content and campaigns to ensure that you are striking the right tone with your customers. In this session, we’ll look at different ways that today’s most agile marketing teams are using customer feedback to build experiences, campaigns, and messaging that their customers love. You’ll learn how to identify customer challenges, evaluate and evangelize potential solutions, and test all aspects of your value prop and messaging.

After this session, you’ll be able to:

  • Implement best practices from customer-driven marketing teams
  • Influence others by rallying around customer problems
  • Use customer data to influence and improve on all areas of the experience