Chad Israel is a social media executive with over 15 years of success driving growth through social strategies, execution and measured results. A global expert in migrating traditional Customer Care efforts into a more cost-effective model of Social Care. Building Influencer programs that are focused around ROI instead of vanity metrics. Partnering with leading creative platforms to better understand how UGC can be scaled and streamlined. Recently focused on driving measurable results and transforming social media from a cost center to a profit center. Chad has a non-linear career path offering a unique blend of entertainment and marketing expertise while guided by an entrepreneurial spirit. Intellectual curiosity tends to grant him a vision into the future.