Gordon Bell | Digital Summit At Home

Gordon Bell

Testing & GTM/Shop Lead
Gordon Bell - Comcast

A pioneer in the use of experimental design for marketing testing, Gordon has shared innovations in direct, digital, retail, and multichannel testing and front-line analytics with academic experts and market leaders in retail, consumer goods, financial services, digital marketing, and media and technology over the last two decades. He ran likely the first digital multivariate test in 2000 with the #1 online advertiser at the time and established the consultancies LucidView and the Artestry collective to share testing best practices with industry leaders from Boston to Brussels, Brazil, and points in between. He is now part of Comcast’s exceptional digital testing team, helping improve customer experience and value through cutting-edge Xfinity products, tools, and customer empowerment.